Example Project
Project: International SEO Optimization for a Multinational e-Commerce Brand
Objective: Enhance the visibility of the e-commerce brand in international markets, drive organic traffic, and increase sales conversions through tailored SEO strategies for different regions.
Table of Deliverables and Timeline:
| Task Description | Start Date | End Date | Responsible Party |
|---|---|---|---|
| Phase 1: Research & Analysis | |||
| Initial client consultation | 01-Oct-23 | 02-Oct-23 | SEAOFSEARCH Lead |
| Comprehensive website audit | 03-Oct-23 | 10-Oct-23 | Audit Team |
| Competitor analysis (5 main competitors per region) | 04-Oct-23 | 12-Oct-23 | Market Research Team |
| Keyword research per region | 11-Oct-23 | 20-Oct-23 | SEO Team |
| Phase 2: Strategy Formulation | |||
| On-page SEO strategy | 21-Oct-23 | 27-Oct-23 | SEO Team |
| Off-page SEO & link-building strategy for each region | 28-Oct-23 | 03-Nov-23 | Link-building Team |
| Content strategy development | 29-Oct-23 | 04-Nov-23 | Content Team |
| Mobile SEO optimization plan | 02-Nov-23 | 06-Nov-23 | Technical SEO Team |
| Phase 3: Implementation | |||
| On-page optimization | 07-Nov-23 | 14-Nov-23 | SEO Team |
| Content creation & localization | 15-Nov-23 | 30-Nov-23 | Content Team |
| Link-building campaign initiation | 01-Dec-23 | 20-Dec-23 | Link-building Team |
| Mobile SEO enhancements | 17-Nov-23 | 24-Nov-23 | Technical SEO Team |
| Phase 4: Review & Iteration | |||
| Performance analysis | 21-Dec-23 | 27-Dec-23 | Analytics Team |
| Feedback session with client | 28-Dec-23 | 29-Dec-23 | SEAOFSEARCH Lead |
| Iterative changes based on feedback | 30-Dec-23 | 06-Jan-24 | SEO Team |
| Phase 5: Monitoring & Reporting | |||
| Ongoing performance monitoring | 07-Jan-24 | Ongoing | Analytics Team |
| Monthly reporting to client | 15-Jan-24 | Ongoing (15th of each month) | SEAOFSEARCH Lead |
Project Notes:
- This timeline serves as an initial estimate. The exact dates might vary based on real-time challenges, client feedback, and other unforeseen circumstances.
- Continuous communication will be maintained with the client throughout the project, with ad hoc meetings scheduled as necessary.
- Tools to be utilized during the project: Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog, among others.
The goal of this project is to ensure the client’s e-commerce platform is optimized for international audiences, ensuring brand visibility, high organic traffic, and increased sales conversions. This will be achieved through a comprehensive SEO strategy tailored to each region’s unique digital landscape and user behavior.
