Project: International SEO Optimization for a Multinational e-Commerce Brand
Objective:Enhance the visibility of the e-commerce brand in international markets, drive organic traffic, and increase sales conversions through tailored SEO strategies for different regions.
Table of Deliverables and Timeline:
Task Description
Start Date
End Date
Responsible Party
Phase 1: Research & Analysis
Initial client consultation
01-Oct-23
02-Oct-23
SEAOFSEARCH Lead
Comprehensive website audit
03-Oct-23
10-Oct-23
Audit Team
Competitor analysis (5 main competitors per region)
04-Oct-23
12-Oct-23
Market Research Team
Keyword research per region
11-Oct-23
20-Oct-23
SEO Team
Phase 2: Strategy Formulation
On-page SEO strategy
21-Oct-23
27-Oct-23
SEO Team
Off-page SEO & link-building strategy for each region
28-Oct-23
03-Nov-23
Link-building Team
Content strategy development
29-Oct-23
04-Nov-23
Content Team
Mobile SEO optimization plan
02-Nov-23
06-Nov-23
Technical SEO Team
Phase 3: Implementation
On-page optimization
07-Nov-23
14-Nov-23
SEO Team
Content creation & localization
15-Nov-23
30-Nov-23
Content Team
Link-building campaign initiation
01-Dec-23
20-Dec-23
Link-building Team
Mobile SEO enhancements
17-Nov-23
24-Nov-23
Technical SEO Team
Phase 4: Review & Iteration
Performance analysis
21-Dec-23
27-Dec-23
Analytics Team
Feedback session with client
28-Dec-23
29-Dec-23
SEAOFSEARCH Lead
Iterative changes based on feedback
30-Dec-23
06-Jan-24
SEO Team
Phase 5: Monitoring & Reporting
Ongoing performance monitoring
07-Jan-24
Ongoing
Analytics Team
Monthly reporting to client
15-Jan-24
Ongoing (15th of each month)
SEAOFSEARCH Lead
Project Notes:
This timeline serves as an initial estimate. The exact dates might vary based on real-time challenges, client feedback, and other unforeseen circumstances.
Continuous communication will be maintained with the client throughout the project, with ad hoc meetings scheduled as necessary.
Tools to be utilized during the project: Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog, among others.
The goal of this project is to ensure the client’s e-commerce platform is optimized for international audiences, ensuring brand visibility, high organic traffic, and increased sales conversions. This will be achieved through a comprehensive SEO strategy tailored to each region’s unique digital landscape and user behavior.
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